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House of Tweets: And the social value of regularly scheduled programming

Monday, March 25th, 2013

As seen on Mashable

Here at Mashwork we have been hearing constant buzz around Netflix’s release of the entire season of House of Cards on February 1st, 2013.  We wanted to fully understand what this “all in one” release meant for conversation over time and how the buzz generated by this show compared to other top TV shows.

We looked at House of Cards, and six other major network TV programs across Twitter to figure out what this strategic move by Netflix really meant for other regularly scheduled TV programs.

Click to see larger:

House of Cards Infographic Preview


Jared Feldman at IPREX Global Leadership Conference

Thursday, March 14th, 2013

Screen Shot 2013-03-14 at 10.10.59 AMOur founder, Jared Feldman, represented Mashwork as one of the keynote speakers at this year’s IPREX Global Leadership Conference during February, 2013.  

The conference was organized around the theme: “Digital Media’s Future: Implications for the Global PR Industry.”

The IPREX Global Leadership Conference (GLC), is made up of 75+ PR firms from around the world and meets several times a year to share best practices and business strategies.  At the conference, Jared spoke alongside people from Facebook, Buzzfeed, Muck Rack, Movement Strategy, BlitzMetrics, and Social Chorus.

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Happy 3rd Anniversary Mashwork!

Thursday, March 14th, 2013

Anniversary

Three years, 1,096 days, or 26,304 hours ago, a young man named Jared Feldman had a dream in the living room of his Manhattan apartment.  His dream was to create a social media intelligence company, to be named Mashwork.

Since that moment of epiphany 1,578,240 minutes ago, Mashwork has been on an incredible journey.

Mashwork has made sense of what is happening on social media for over 70 brands and agencies, producing reports and infographics that have rocked the industry, and made social listening a must-have for social-savvy marketers and tastemakers across New York City and the world.

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Mashwork’s 2nd Annual SMW Beer Pong Tournament

Thursday, January 31st, 2013

Start practicing! Mashwork is hosting its 2nd Annual Social Media Week Beer Pong Tournament on Tuesday, February 19th!

Our tournament will kick off New York Social Media Week and will be hosted at The Lounge at WeWork Soho.

CNN called last year’s tournament ”the most appealing of all” events featured.  This year, we are re-creating this success to serve a greater purpose.

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Hurricane Sandy was one of the most Tweeted about events last year.  In the spirit of social media – which connects people through conversation and collaboration – Mashwork hopes to use this year’s tournament to aid those still struggling by donating all of the event’s proceeds to the Red Cross’ Hurricane Sandy Relief Fund.

It’s gearing up to be an eventful night with sponsors like Caseable, Uber, and Seamless.  “America’s Hottest DJ” and official DJ to rapper Busta Rhymes, DJ Scratchator, will be providing entertainment and keeping the energy high.

Get your game face on. To be considered for the beer pong bracket, sign up now! If you are selected as one of the 8 official teams, we will email you.  If you are not selected, don’t fret, we will still have tons of open tables and flip cup games going on! We have some AWESOME prizes for the winner including some swag bags full of prizes and a $100 gift card to Seamless!

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Stat of the Week

In one day on the Internet, 2 million blog posts are written (enough posts to fill TIME magazine for 770 million years).

TheSocialSkinny.com

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