An artist or celebrity expanding their brand or image can either be really innovative and lucrative, or really lame and a flop. We’ve seen success with brands such as L.A.M.B. created by Gwen Stefani, O Magazine by Oprah and Curious Perfume by Britney Spears. We’ve also witnessed some pretty bad expansions such as Kanye West’s Runway Couture Line DONNA and Jersey Shore’s Snooki’s “A Shore Thing” book that make us all go, HUH?
Now, perfumes, clothing lines, books, and magazines are a thing of the past. If you want to connect to your die-hard fans, herd in new members to your personal empire, the online platform seems to be the only way to reach the most people. Here is a preview of a few highly influential people who signed off Facebook and signed on to creating their own platform:
Lady Gaga: Little Monsters
The Queen of Twitter has finally spawned her own child that goes by the name of Little Monsters where everybody can go to talk about one thing: Mother Monster. Lady Gaga has created an invite-only platform that resembles sites like Pinterest and Reddit where users can browse different images, all relating to Gaga. Users can share, comment and vote on different pictures all while having access to some exclusive content from Gaga herself. With such a large and diverse fan base this can be a place for different communities to connect.
Ask for an invite to Little Monsters here: http://littlemonsters.com/