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Archive for the ‘Insights’ Category

To Read or Not To Read: Is It Really A Question?

Thursday, August 9th, 2012

Terms of serviceThe Terms of Service, an agreement whose name you’re probably familiar with, but what about the contents of the infamous agreement? Chances are you’ve never even read one line, yet you have probably agreed to the terms multiple times in your Internet tenure.

On Twitter and Facebook in the past eight months, there were over 1,700 individuals who came out and admitted their secret: they don’t read any website or web services terms of service prior to signing up.

Why is this you ask?

Well, complaints included the agreement being too long for starters, while others just flat out didn’t care — they just wanted access to a site or service.

But really, should you care about what you’re potentially agreeing to?

In an ideal world, yes. However, the fact of the matter is that if you want to be on Facebook with your friends, you’ll agree to their terms, as there’s no way for you to negotiate your own terms of service.

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Curiosity Lands on Mars, Twitter Perks Up

Tuesday, August 7th, 2012

This past Sunday (August 5, 2012), in an incredible feat, NASA landed the Curiosity rover on Mars after its 8 month journey through space. NASA utilized social media to help promote its mission to Mars, setting up a Twitter and Facebook account for the rover, as well as live streaming the landing on Ustream. As it turns out, all of this proved to be very popular with the general public. There were over 1.2 million Tweets during the time period (July 29 – August 6) we analyzed with a huge spike in conversation occurring on August 6. In fact, there was a 1,092% increase in conversation about the Mars rover from Sunday (August 5) into Monday (August 6).

If you want some additional perspective on the increased interest in the mission, on August 3 the @MarsCuriosity account Tweeted that it was in “good health” and would be landing in three days. That Tweet was ReTweeted 1,689 times and favorited 180 times. While the Tweet from @MarsCuriosity sharing the first picture after landing garnered 30,933 ReTweets and 6,993 favorites.

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Picture this: Facebook Camera

Friday, May 25th, 2012

Yesterday everyone found out that Facebook launched its new “Facebook Camera Application” that is available in the App Store for free. Facebook’s new app has 15 different filters and cropping features created by Facebook product manager Dirk Stoop. Sound familiar to a little mobile application called Instagram that they bought 1 billion dollars ago?

To keep everybody in one place, it’s only natural that Mother Facebook adopted Instagram and then ate its own kin. But is mimicking another mobile app going to enhance its owns mobile influence? Investing more time on their mobile strategy and having sub-applications to breed profit might have been a better line of attack.

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Cloud Storage Industry Is Still Very Much Up for Grabs

Wednesday, April 25th, 2012

Yesterday, Google announced its latest product: Google Drive. By now you have probably read all about its features, storage capacity, pricing, and other competitors in the market such as Dropbox and Microsoft’s SkyDrive, but what you most likely haven’t seen is a breakdown of how people are reacting to the release of Google Drive. Google drive logo

Well, now you will.

We analyzed over 90,000 conversations that took place yesterday (April 24th, 2012) on Twitter, Facebook, and forums to find out how many people were planning to switch to Google Drive, remain loyal to their current cloud storage provider (e.g. Dropbox, SkyDrive, etc), use multiple cloud storage providers, or were just unsure about what they were going to do.

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Stat of the Week

In one day on the Internet, 2 million blog posts are written (enough posts to fill TIME magazine for 770 million years).

TheSocialSkinny.com

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