They say the best companies in the world are built around amazing people. And it’s true. The best companies are built around amazing people who love and believe in the work they are doing. However, in many cases, those same companies who hire amazing people often lack in one area: customer service.
If your customer service involves a script and a response tree, at best, it can be considered mediocre. Amazing customer service requires more than a person, or more recently, an automated system, with a script and response tree. It requires people who care about the company and its services/products. It requires that the people responsible for dealing with the customers on a daily basis want to make sure you get the best possible help you can receive. And most of all, it requires that the company is dedicated to investing in customer service for the sake of the business.
