These days everyone wants to be involved in social media. There are so many platforms to potentially be involved with such as Twitter, Facebook, Google+, YouTube, Foursquare, and Instagram, need I keep going? How do you choose which platform is right for you and your company? That is a question many social media marketers are faced with every day and the answer may surprise you.
Many people’s initial gut reaction is to signup and post to every platform. Do you want to know a little secret? Come closer, closer, closer… Ok, stop. That’s not always the best approach. Sometimes it can work, usually if you have a team of people working with you, but generally speaking, it is not very effective.
So what does work well?
Well, chances are you will not be the first company within your industry to utilize social media platforms, so we typically recommend studying the competition prior to starting your own social media initiatives.