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Miss America 2015

Miss America 3-Peat Rules Twitter

September 19, 2014 by about Entertainment

The 2015 Miss America Pageant may not have been able to compete with Sunday Night Football in the battle for Nielsen ratings, but the competition on stage captured Twitter’s attention. We were pleased that Mashwork’s home state (New York) took home the Miss America crown for the third year in a row. Using our social TV insights platform […]

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Entertainment Groot

The Business of Entertainment: August 2014

September 9, 2014 by about Entertainment

August is normally a major lull for the entertainment industry, characterized by mediocre movie openings and TV reruns. August 2014 was an exception in terms of quality releases, if not overall studio grosses. We also saw several noteworthy product integrations–Ninja Turtles and pizza, anyone?–and branded sponsorship of entertainment content. We partnered with CNBC to provide […]

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Music Festival Map

South by Southwest and Millennials Drive Most Music Festival Conversation

September 4, 2014 by about Entertainment

Music festivals are a hub for summer fun. Festivals attract an especially young, active audience who are not shy about sharing experiences on social media. At the conclusion of the festival season, Mashwork partnered with Eventbrite to investigate social media conversation surrounding music festivals in the past year. The full study can be found here. […]

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Miley Cyrus

The Year in Miley Cyrus, VMA to VMA

August 25, 2014 by about Entertainment

At the 2014 MTV Video Music Awards, Miley Cyrus made an impact by asking Jesse, a formerly homeless man to accept her trophy for Video of the Year. The win was Miley’s first and a fitting capstone to an incredible year for the young star. As Miley tearfully stood aside while Jesse spoke of the plight of LA’s homeless, […]

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Cameron Dallas and Tyler Oakley

Internet Stars Shine at 2014 Teen Choice Awards

August 18, 2014 by about Entertainment

We were prepared for a massive outpouring of Twitter love for boy bands like One Direction and Five Seconds of Summer during the Teen Choice Awards, but we had no idea that the true winners of the night would be Internet stars.  Viners and Vloggers dominated the Teen Choice Awards this year. Our collaboration for Lost Remote this week focuses […]

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