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Walking dead premiere season five

Walking Dead Premiere Revives Twitter Emotions

October 20, 2014 by about Entertainment

Last Sunday’s Walking Dead premiere broke so many records it’s hard to keep track. The fifth season opener of AMC’s gory zombie show was not only the most-watched cable drama ever, but The Walking Dead also beat out everything else on TV–including football. The Walking Dead premiere also became the most Tweeted debut of 2014, and it joined the ranks of the few shows to ever completely dominate the top-ten Twitter […]

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American Horror Story Freak Show Art

Record Reactions to American Horror Story Premiere

October 13, 2014 by about Entertainment

American Horror Story, the creepy anthology TV series created by Ryan Murphy, began its fourth installment, Freak Show, on Wednesday.  Flying in the face of conventional wisdom, American Horror Story has actually grown its audience with each season: Freak Show premiered to the series’ highest Nielsen ratings yet. Reactions, defined as tweets containing an emotion, have also increased dramatically as the show has gained traction. […]

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Derek Jeter September 2014

The Business of Entertainment: September 2014

October 8, 2014 by about Entertainment

September breathes a new vigor in the entertainment industry: TV networks release their fall lineups, football season signals the biggest ad expenditures of the year, and we get to see some shiny new tech in preparation for the holiday season. We partnered with CNBC to analyze reactions to September’s new tech and new TV on Twitter. Using our proprietary insights platform, Canvs, we […]

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Simpsons Guy Fight

‘Simpsons Guy’ Crossover Animates Twitter

October 3, 2014 by about Entertainment

Sunday’s “The Simpsons Guy” brought The Simpsons and Family Guy together for the first time. As is regularly the case with both of these shows, the plot was far less important than the cultural significance of the episode. Since Family Guy debuted (the first time) in 1999, the show has attracted criticism claiming it’s a rip-off of The Simpsons.  That critique has been levied […]

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Miss America 2015

Miss America 3-Peat Rules Twitter

September 19, 2014 by about Entertainment

The 2015 Miss America Pageant may not have been able to compete with Sunday Night Football in the battle for Nielsen ratings, but the competition on stage captured Twitter’s attention. We were pleased that Mashwork’s home state (New York) took home the Miss America crown for the third year in a row. Using our social TV insights platform […]

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