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Posts Tagged ‘klout’

6 Ways to Improve Your Klout Score

Friday, December 16th, 2011

Klout is a website that measures how influential you are across social media. Although a high Klout score may be partially a vanity thing, it is a great indicator about how you are truly performing on social media. Here are six tips on increasing your Klout score, and in turn, getting better at social media:

1. Connect all of your social media platforms
Connecting all of your platforms will expand your “network”, one of the major influences of your Klout score.

2. Be active
Being active and Tweeting/posting often will contribute to your Klout score in many capacities. Vacationing from posting for even a few days can cause a decrease in your score.

3. Engage with influencers
Engaging with influencers and those who have higher Klout scores than you, will contribute to raising your Klout Score. This is not to say that you should be trying to converse with Kim Kardashian, but someone a bit more socially obtainable.

4. Create content
Creating content does not immediately affect your Klout score, but what it will do is give people a more predominant reason to follow and interact with your content. It makes you more of an ‘authority’ on your industry or interests.

5. Find a niche
Tweeting often about a specific topic will not only make you “influential” about the particular topic on Klout, but like creating content, being niche will make you more of an “authority” and more desirable to follow.

6. Avoid spammers & bots
Following low influence users on Twitter such as spammers and bots can hurt your Klout score. You may be following these people if you use auto-follow programs such as TweetAdder. Although the perception may be that these programs are beneficial to your score because they may increase your following, they have the equal opportunity to injure your score.


Taking-off with Social Travel

Monday, July 18th, 2011

 

After a decade of profound changes in the travel industry, it’s no surprise that social media has become an important component when it comes to connecting with socially savvy travelers. Using social media as part of a multi-channel marketing strategy, travel experts are building relationships with consumers before they even walk through the door, empowering them to personalize individual experiences one “Tweet, check-in or Klout score analysis at a time.”

The implications of using social media to interact and engage with travelers has a considerable number of marketing benefits such as building positive brand awareness, amplifying loyalty programs, driving relevant traffic to individual travel websites and beyond. Not only are big players in the space using social media as a means to build an online presence, but also as a tool to keep users actively engaged and loyal to the brands as well.

Foursquare / Starwood Hotels Partnership

In May, Starwood Hotels announced a partnership with Foursquare allowing Starwood Preferred Guests to earn additional loyalty points and badges for checking-in to Starwood Hotel locations. Using this strategy, guests are engaging directly with the brand and spreading awareness every time they check-in. This loyalty based program, paired with the geo-location based service, is an innovative example of how traditional marketing tactics can be integrated with new web 2.0 strategies.

Kissimmee Guest Blogger Program

The Kissimmee Travel Bureau offers its guests the opportunity to be a blogger on the “My Kissimee Story” blog.  Guests are given exclusive discounts to area attractions in exchange for sharing photos and a short personalized synapses of their experience. This provides a positive, engaging experience for the guests, increased brand recognition for area attractions, and great content for Kissimmee’s Facebook page.

Palms Hotel and Casino: Got Klout?

No longer do you have to be a celebrity, politician or professional athlete to receive preferential treatment during your stay. Before checking-in, this luxury hot spot in Vegas analyzes it’s guests Klout Score to give away room upgrades, free tickets and more to it’s most influential guests. This is a prime example of how hotels are devising ways to use Klout to deliver preferential treatment and rewards.

Have a great idea to integrate social media and travel? We’d love to hear about it!