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Posts Tagged ‘Mashable’

Winter Travel Infographic

Tuesday, December 20th, 2011

As seen on Mashable.

Winter is in full force and the holiday season is fast approaching. Many people are packing their bags and heading on vacation or off to see their family, and tweeting about it in the process. We were interested in how people were traveling this season, what hotels they will be staying at, and how they are booking their travels. We analyzed over 20,000 tweets to make the following discoveries about travel this season:


Black Friday: Consumer Fact Sheet

Tuesday, November 22nd, 2011

As seen on BGR and Mashable.

Thanksgiving is right around the corner, with Black Friday right on its heels.  We were interested to know what consumers were saying about the biggest shopping day of the year.  We wanted to find out where consumers are going to be shopping, what they plan on buying, and who they are buying for, among other things.  We analyzed over 270,000 opinions to make some interesting discoveries about this year’s Black Friday.

The following infographic summarizes our findings:


Hip-Hip Hooray, June 30 is Social Media Day!

Tuesday, June 21st, 2011

Next Thursday, June 30th marks the second annual Social Media Day as declared by one of our favorite sources of all things digital, Mashable. An entire day to celebrate the revolution of media becoming social, who are we to argue?

Here are some fun ways to celebrate!

1. Attend Social Media Day Events on Meetup: Cities across the United States are planning their own meetups to celebrate being social. So far, there are already over 1,336 communities on Meetup involved, connect with yours here.

2. Co-Worker Panel Discussion: Set aside a few hours with your co-workers to discuss how being social plays a role in your company. Brainstorm on ways you can improve your online social media presence.

3. Participate in Online Discussions: Take some time to seek out and participate in conversations happening across the social web. This is a great way to get involved in the social community and learn about new trends in the space.

4. Adopt a New Platform: There’s so much buzz around Facebook and Twitter. Explore and join new platforms such as Quora, Get Glue, Yelp or Instagram. You may just find yourself a new favorite platform!

Have fun, explore, connect!


CEOs…they’re just like us.

Friday, March 4th, 2011

“I’m not on Twitter.” If this is you, you are probably one of the many people without a Twitter account, but one of the 500 million registered users of Facebook. These are the people who are either not sold on its advantages or do not understand how it’s used and feel it is a fad whose reign will soon eclipse.

Despite all the non-believers, there were 175 million registered Twitter users as of September 2010 (Source: Twitter, Sept 2010). Closing in on 200 million registered users only a few short months later, what started out slowly is exploding into the frontier of social media. Twitter, a real-time information network, is the dark horse of the social media world, quickly garnering a critical weight in every profession and across demographics.

Everyone is on Twitter these days from latest media warlock and “Unemployed Winner” Charlie Sheen to Oscar host James Franco (who registered only AFTER his grandma who was made famous by his Funny or Die video) to the homeless man down the street. No, really…Twitter was used by the homeless to tell their stories (‘Underheard in New York’) and helped a homeless father and daughter reconnect after 11 years last week (‘Homeless Man Reunites With Daughter‘).

Maybe the most surprising fact about Twitter is the significant number of CEOs on Twitter. From those heads of Fortune 500 companies to young billionaire Mark Zuckerberg who does do more than just Facebook. In August 2008, Bloomberg Businessweek reported on 18 chief executives utilizing Twitter to engage their customers, business associates and most prominently the public. Not even a year later, Bloomberg Businessweek reported on 50 CEOs tweeting including Virgin Group’s Richard Branson, Zappos.com’s Tony Hsieh, and Digg founder Kevin Rose.

With a combined following of over six million people as of January 2011, these five CEOs are not only at the forefront of their businesses, but the forefront of Twitter as well. Coincidence? You be the judge.

Top 5 CEOs on Twitter:
1. Jack Welch (@jack_welch) – former CEO of General Electric
2. Sir Richard Branson (@richardbranson) – CEO of Virgin Group
3. Bill Gates (@BillGates) – Former CEO of Microsoft
4. Eric Schmidt (@ericschmmidt) – CEO of Google
5. Pete Cashmore (@petecashmore) – CEO of Mashable

There’s also Twitter accounts like @theceodaily following and tweeting about all things CEOs.

Whether you’re using Twitter for business or pleasure or both, these CEOs prove there are definitely advantages to being social with this social network.

Want to discuss more? Comment below or follow us on Twitter @Mashwork! Tweet at us and we promise to tweet you back.