Posts Tagged ‘netflix’

House of Tweets: And the social value of regularly scheduled programming

Monday, March 25th, 2013

As seen on Mashable

Here at Mashwork we have been hearing constant buzz around Netflix’s release of the entire season of House of Cards on February 1st, 2013.  We wanted to fully understand what this “all in one” release meant for conversation over time and how the buzz generated by this show compared to other top TV shows.

We looked at House of Cards, and six other major network TV programs across Twitter to figure out what this strategic move by Netflix really meant for other regularly scheduled TV programs.

Click to see larger:

House of Cards Infographic Preview

Netflix: The New, New Coke

Thursday, October 27th, 2011

Netflix, the wall street darling, made a few wrong calls and lost more than half their value in 2 months.  Could it have been avoided?  Could they have seen it coming?

This is scary accurate.  And powerful.  If there’s any case to be made for why brands need to be listening to their consumers, it’s this.  Dig in.

Netflix beats Hulu in streaming video showdown

Monday, July 11th, 2011

As seen on BGR and Mashable.

It has been reported that the streaming video service provider Hulu is for sale and being shopped around with Google, as recently as last week, being their latest suitor.  We listened to the conversation regarding Hulu and their largest competitor, Netflix, and found out some really interesting information: 51% of more than 10,000 opinions expressed that they were cutting their cable service!

The following infographic summarizes our findings: