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Posts Tagged Social Media Analysis


LaVine cruises to dunk contest, social media victory

February 18, 2015 by about Sports

Minnesota Timberwolves rookie guard Zach LaVine capped off an exciting NBA All-Star Saturday with four thunderous dunks, scoring 194 points and soaring to victory. His high-flying act drew hundreds of thousands of Tweets, countless Vine videos, and praise from those in the sports world. But how, exactly, did the fans feel about his performance? We […]

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PLL Funeral shot

PLL Winter Premiere Attracts Lovers, Haters, Snapchatters, and Tweeters

January 13, 2015 by about Entertainment

Pretty Little Liars (PLL), a show renowned for its industry-leading social media strategy, aired its Season 5 midseason premiere last Tuesday. And the fans came ready to Tweet. PLL garnered 103,573 Tweets with an emotional reaction on Tuesday evening. For context, this figure is 1,425% higher (you read that correctly) than the average reaction volume for […]

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Girl on Fire Lights up Twittersphere During Opening Weekend

December 3, 2014 by about Entertainment

Mockingjay – Part 1, the third installment of the four-part Hunger Games movie series, enjoyed the biggest opening weekend of any film in 2014. The film not only grossed $123 million from Friday, November 21 to Sunday, November 23, but it also executed a brilliant social media marketing strategy leading up to the premiere. Naturally, […]

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Entertainment Groot

The Business of Entertainment: August 2014

September 9, 2014 by about Entertainment

August is normally a major lull for the entertainment industry, characterized by mediocre movie openings and TV reruns. August 2014 was an exception in terms of quality releases, if not overall studio grosses. We also saw several noteworthy product integrations–Ninja Turtles and pizza, anyone?–and branded sponsorship of entertainment content. We partnered with CNBC to provide […]

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Music Festival Map

South by Southwest and Millennials Drive Most Music Festival Conversation

September 4, 2014 by about Entertainment

Music festivals are a hub for summer fun. Festivals attract an especially young, active audience who are not shy about sharing experiences on social media. At the conclusion of the festival season, Mashwork partnered with Eventbrite to investigate social media conversation surrounding music festivals in the past year. The full study can be found here. […]

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