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Posts Tagged Social Media Analysis


Girl on Fire Lights up Twittersphere During Opening Weekend

December 3, 2014 by about Entertainment

Mockingjay – Part 1, the third installment of the four-part Hunger Games movie series, enjoyed the biggest opening weekend of any film in 2014. The film not only grossed $123 million from Friday, November 21 to Sunday, November 23, but it also executed a brilliant social media marketing strategy leading up to the premiere. Naturally, […]

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Entertainment Groot

The Business of Entertainment: August 2014

September 9, 2014 by about Entertainment

August is normally a major lull for the entertainment industry, characterized by mediocre movie openings and TV reruns. August 2014 was an exception in terms of quality releases, if not overall studio grosses. We also saw several noteworthy product integrations–Ninja Turtles and pizza, anyone?–and branded sponsorship of entertainment content. We partnered with CNBC to provide […]

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Music Festival Map

South by Southwest and Millennials Drive Most Music Festival Conversation

September 4, 2014 by about Entertainment

Music festivals are a hub for summer fun. Festivals attract an especially young, active audience who are not shy about sharing experiences on social media. At the conclusion of the festival season, Mashwork partnered with Eventbrite to investigate social media conversation surrounding music festivals in the past year. The full study can be found here. […]

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Miley Cyrus

The Year in Miley Cyrus, VMA to VMA

August 25, 2014 by about Entertainment

At the 2014 MTV Video Music Awards, Miley Cyrus made an impact by asking Jesse, a formerly homeless man to accept her trophy for Video of the Year. The win was Miley’s first and a fitting capstone to an incredible year for the young star. As Miley tearfully stood aside while Jesse spoke of the plight of LA’s homeless, […]

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World Cup ball

Why Germany and Argentina’s (World Cup) Fate Rests with One Man

July 11, 2014 by about Sports

In case you have been living under a rock for the past month, the World Cup has been stirring up headlines and exciting soccer (or fútbol) fanatics worldwide.  The tournament, which has called Brazil home for the past 30 days, has seen its fair share of scoring, heroic individual efforts, and bite marks.  The tournament […]

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