The article speaks to a few important concepts that sports teams are starting to embrace:
1) Your most valuable demographic is online, speaking passionately about your franchise. More needs to be done to harness that conversation.
2) Franchises that engage on social media (and encourage their athletes to engage as well) are increasing visibility and garnering social capital amongst fans.
3) It’s easy to forget that sports fans on social media are real people, and have real money to spend and a real interest to understand what’s going on with your team. This means, if you treat them well, they’ll show up to your special events and ultimately spend more money.
3 suggestions for how to get started after the jump, as well as the percentage of avid sports fans are getting their sports information online.