In recent posts, we discussed what platforms you should be using, why you should be using them and how you should be using them. Surprisingly, that isn’t even half the battle. It is easy to talk the talk, but can you walk the walk?
You start a blog. Put up a cute banner, add a picture or two and add your Twitter feed on the side bar. Now it is time to put the actual content in place. What should I say? How long should my first post be? What are some things I should include? There is only one rule you should remember: less=more. Whether you are starting a business, running a campaign or branding yourself, simplicity is what will grab and hold the attention of the audience you seek in this digital age.
