A new experiment from Thomas Weber and The Daily Beast attempts to demystify the Facebook algorithm that controls what we see in our news feeds on Facebook. I want to summarize the findings for you and explain what it means for brands trying to be heard on Facebook.
1) Facebook punishes the unpopular
Consistency and engagement are key. Rather than just updating your status, pose a question and encourage interaction. You can have all the updates in the world, but if you don’t get people to click on your content, it won’t show up in people’s news feeds.
2) Updates are nice, but links are better
With the first point in mind, make sure you’re linking to related content in order to promote clicks. Clicks are one of the most important aspects of inclusion in the news feed. And the only things that gets more clicks than links are…