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Twitter is a great platform to learn what customers are saying about your product. It’s also a great platform to engage customers to build stronger relationships with them and add additional value. Today, I’m going to share with you five tips on how to better engage with customers on Twitter.

Find key influencers

Often times brands will seek out people who are influential in a particular industry with the hope that that person will be willing to try its product and share their thoughts about it on Twitter, Facebook, Google+, or in some kind of article. While leveraging industry leaders or celebrities is certainly one way to spread information about your product, there are alternative methods that are potentially less costly with the same (or even better) benefits.

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